Language is a living element and develops with the society to which it belongs. Each society behaves according to its own culture, and responds accordingly. The reactions they give in their joy and sorrow, the words they use in the direction of these reactions may differ from each other.
This happens in an invention, a movie, a slogan, a written article, poetry or a book. We, on the other hand, have the opportunity to recognize these different cultures through translation.
However, because each society is different, the notion of "localization" emerges and localizationis provided in cultural translations between societies and intercultural conflicts are prevented.